Over the past two decades the number of coffee vendors and coffee consumers has increased markedly across the country. This trend is often attributed to the rise of the Starbucks Corporation which brought the novelty of espresso-based flavored drinks to the mainstream. These types of coffees have come to be associated with Starbucks, but there are still a number of thriving, locally owned coffee shops serving specialty coffee. This study looks at the difference in distribution of Starbucks versus small-scale coffee retailers over time in the greater Austin area. By mapping the locations of both types of
coffee retailers at several different points in time, it is possible to see the increased coffee demand that has taken place and the subsequent effect on small-scale coffee shops.
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