With the rise in competition and battle for the top spots in competitive sports such as football, more data is needed. However, with the current state of data there is limited upward movement. This has caused an increase in a need for geo spatial data, that can be concluded by GIS work.
Kotzbek, G., & Kainz, W. (2014). Football Game Analysis: A New Application Area for Cartographers and GI-Scientists. In Proceedings (Vol. 1, pp. 299-306).