Goodchild's article discusses how communication has helped promote the knowledge and use of GIS technology and services. It is argued that GISs should instead be considered media since it allows senders to share information and messages to the receiver, just as newspapers and other forms of media communicate more general information.However, Goodchild argues that GIS's information is more "intrusive" and in depth, as it gives precise information like how cold is "cold" with a precise temperature and where "here" is by giving a precise location.
Since the invention of digital media, the process of GIS has changed dramatically. This model shows the process of GIS and how it has changed with the change towards a digital age.
Because of the digital transition, GIS software has become cheaper and more accessible and data-collecting systems have been able to collect more data at lower costs, making GIS more accurate and efficient. However, it is also cutting down on jobs like cartography and map-making by hand, now that maps can be created and drawn electronically.