Another example is from 2008, when a barbecue restaurant closed just off Interstate 10 in Redlands, California. The Redlands Chamber of Commerce turned to Esri, a company that utilizes GIS, for help in filling the empty lot where the barbecue restaurant once stood. Ric Holderbaum, real estate director for the Dussin Group, expressed an interest that the Dussin Group was looking at Redlands as a possible new location for a new Old Spaghetti Factory restaurant. Esri used Business Analyst Online to illustrate geographic data relevant to the Dussin Group. This geographic data combined detailed income, age profiles, retail goods, and service expenditures for the area within a five-minute drive time around the location of the vacant restaurant. The resulting data showed that a large percentage of the population fit into the demographic profile of the customers that the Old Spaghetti Factory usually serves. Also, the fact that the location was right next to the highway meant that the location was exposed to more than 250,000 motorists every day. The Old Spaghetti Factory opened there in December of 2009, and it has been very successful. GIS software is very useful for a variety of reasons, one of which is the variety of things it can be used for. It can be used to combine gathered data into an easy to understand map/image, making decisions based upon the information it reveals that much easier.
Improving Retail Performance with Location Analytics. (2012, October 1). Retrieved January 27, 2015, from http://www.esri.com/library/ebooks/improving-retail-performance.pdf