With the goal of providing the public with an insight on what would be the longterm effects of consumers wallets, this research looks at a wide parameter. Over looking the challenges that come with location bias, researchers decided that taking old PCS (price- comparison studies) and finding ways to use them in order to provide price information that should be correct for those who it includes. Although past PCS had there own challenges it helped researchers come to yet another problem in farmers markets. In particular, where does local food come from?
Wanting to understand what was happening to the ideas of local foods a group of students reviewed there own PCS near Austin in 2012 around March through April. Focusing specifically in three locations, Downtown Austin, Cedar Park, and Georgetown, researchers was done through price comparisons, looking over surveys along with observing those around. The origin of food makes the price range sky rocket, and yet people continue to consume "local products" rather than buying them in their local grocery store.
Source: Long, J., Sounny-Slitine, M., Castles, K., Curran, J., Glaser, H., Hoyer, E., ... Parafina, B. (2013). Toward an Informative and Applied Methodology for Price Comparison Studies of Farmers’ Markets and Competing Retailers at the Local Scale. Journal of Agriculture, Food Systems, and Community Development, 95-119. Retrieved January 27, 2015.